Kumon Australia & New Zealand

Marketing is essential for any business, including Kumon franchises. Sometimes, this task can be daunting for new business owners. It can be challenging to know where to begin. Kumon franchisees receive extensive support for their local area marketing from Kumon. This includes hands-on support with activities such as shopping centre promotions, flyer printing and distribution, outreach to local schools and nearby businesses, and assistance in content and advertising for social media. We offer additional support for franchisees’ marketing activities with some financial subsidies. Each year, Kumon Australia and New Zealand runs national marketing campaigns, including Kumon’s Free Trial. This is a key student recruitment activity held in May and August. From 2009 to 2019, KANZ achieved 67% growth of national student numbers, growing from around 30,000 students to over 52,000. COVID-19 disrupted the Free Trial in 2020 and 2021, since many students couldn’t attend the centre due to restrictions. But the 2022 Free Trial delivered strong results and was key for recovering student numbers back up to 2019 levels. Assessment of the results of the 2023 May Free Trial is underway, but we anticipate this will be a boost for our growth. Kooi Duan Beh, franchisee of Kumon Kelmscott Education Centre, is a busy marketer who proactively promotes many campaigns in her area, including the Free Trial. Kooi is a new franchisee with nearly two years’ experience. While her franchise, in Kelmscott in Perth’s southeast, benefited from the strong brand awareness of Kumon throughout the city, Kooi doesn’t solely rely on this for business growth. “We have done a lot of local area marketing”, Kooi explains. “For example, we advertise in one of the local school’s yearly calendar, we participate in local events such as the Kelmscott show, which is the largest community event in our area, and we visit local businesses who let us place our materials in their café, restaurant, or even at the medical centre”. Kooi says that cross-promotion activities with other businesses have been successful for her, with both parties benefiting from reciprocal marketing. “There's an activity pack provided by the branch and head office. It contains activity sheets, colour pencils, eraser, and also information about Kumon”, Kooi says. “When families visit cafes or even a medical centre, young children can grab one of these activity packs and do some colouring or number writing while waiting”. “I think it's very effective. It's something free. Families can grab information about Kumon, and at the same time the kids are entertained. It's a win-win situation between Kumon and local businesses”. Along with developing relationships with local businesses, Kooi’s positive relationships with her current customers are an invaluable asset for marketing, especially during the Free Trial campaigns. “Word-of-mouth advertising is most effective. As student results speak for themselves, parents actually will be keener in having their child trial a second subject and help Kumon centre to promote. They share with their friends, ‘Send your children to Kumon. They made huge improvement in my child. They're running the Free Trial”’. Kooi is not alone in her efforts. Before opening Kumon Kelmscott, Kooi says she was thoroughly trained and continues to receive ongoing support for marketing her franchise. “I received training in all aspects of marketing and how to promote my business successfully from the branch and head office, and received a detailed step-by-step guide on how to create a business page on Facebook and how to run paid digital campaigns on Facebook”, Kooi says. “Every month, I receive social media posts from the PR team, and also suggestions on what other topics that we can actually include in our own individual Facebook page. For printed materials, I can request very customized artwork. I provide the PR team with the measurement and the messages I would like to see in the artwork and they'll just get it done”. **If you love working with children, want to make difference and own your own business, we would love to hear from you. If you are not sure whether you are the right fit for Kumon, visit our website: [Who are we looking for? | Kumon Australia - Franchise Opportunities (kumoninstructors.com.au)](https://www.kumoninstructors.com.au/Franchise/Who-Are-We-Looking-For)** **To see a full list of available locations, please visit: [https://www.kumoninstructors.com.au/Franchise/Available-Locations](https://www.kumoninstructors.com.au/Franchise/Available-Locations) (AU) or [https://www.kumoninstructors.co.nz/Franchise/Available-Locations](https://www.kumoninstructors.co.nz/Franchise/Available-Locations) (NZ)**

In it together! As a Kumon franchisee, you're not alone in marketing