Kumon Australia & New Zealand

Kumon’s Free Trials are key promotional opportunities for our franchises to grow and broaden their reach within the local community. These nationwide campaigns are held every year in May and August and result in our highest months of enrolments for centres. New franchises can also promote their own Free Trial as a Special Opening Offer in their first month of starting their business. These Free Trials allow new customers to trial a single Kumon subject for two weeks, or for current customers to learn if taking on a second subject will work for them. KANZ runs national advertising each April and July, and Kumon franchises conduct their own local area marketing in conjunction with these campaigns. KANZ also provides franchisees with the necessary Free Trial marketing and promotional materials. Simran Bath, franchisee of Kumon Mitchell Park Education centre in Adelaide, takes advantage of the Free Trials to grow her business. “I promote the Free Trials to the wider community first as the main target”, Simran explains. “Then, I promote to existing families because these families can already see the benefits of Kumon in their own children. We also promote the Free Trial to families who have discontinued, but are still on our database, unless they have asked to be removed.” “In addition, I promote the Free Trial to people who have enquired but haven’t necessarily enrolled, as a prompt for them.” Simran uses the weekly enquiry summaries provided by KANZ to assist in her enquiry management while ensuring that no family misses out. Once the Free Trial students are in the centre, the next focus for Simran and her team is to ensure that both students and parents have an excellent experience. This includes greeting the new family at reception, taking them into the centre and helping them feel comfortable, introducing the student to Kumon worksheet study, encouraging them, and communicating the student’s progress to their parents. While implementing a Free Trial can be daunting, the extensive training and support that Simran has received from KANZ has prepared her. Ongoing support is provided to franchisees during each Free Trial. If you love working with children, want to make difference and own your own business, we would love to hear from you. If you are not sure whether you are the right fit for Kumon, visit our website: [Who are we looking for? | Kumon Australia - Franchise Opportunities (kumoninstructors.com.au)](https://www.kumoninstructors.com.au/Franchise/Who-Are-We-Looking-For) To see a full list of available locations, please visit: [https://www.kumoninstructors.com.au/Franchise/Available-Locations] (https://www.kumoninstructors.com.au/Franchise/Available-Locations) (AU) or [https://www.kumoninstructors.co.nz/Franchise/Available-Locations ] (https://www.kumoninstructors.co.nz/Franchise/Available-Locations) (NZ)

Kumon's Free Trials - an enrolment boost each May and August